HancockonSony Bravia
Sony has selected a remarkable, but it has turned out to be a middle way to promote its Bravia Internet Video Link. The hook has been the Hancock, which can be downloaded on their televisions a month before the title that comes out on DVD and Blu-Ray. So far everything right: easy access to digital content to be downloaded directly to your TV, as I have always defended it in the nearest future. And it does so as 720p or if we do not have a bandwidth to give us joy, to 480p with two different sizes and qualities.
The bad news has to do with the type of rental of the film and its price. 10 U.S. dollars is what Sony wants to pay to have chance to see the movie for 24 hours, even more expensive than similar services from other companies.
It is true that this service is a test, which carries an exclusive partner of one month, 10 U.S. dollars and that certainly is what it costs to rent a physicist in the U.S., but it is not the way forward. We must facilitate the downloading of content to the TV but with wisdom.
Sony is working to offer downloads VOD (video on demand) in high definition on their televisions and other platforms, while the title comes out on DVD, and they have to do a good catalog, and play with that asset.
To compensate, and surely it is a business, Sony will send a copy of the Blu-Ray movie to whom the rent through the system and recording in the form of online promotion.
